Which statement is true about direct-to-consumer advertising?

Which statement is true about direct-to-consumer advertising?

• A. It is the oldest form of marketing for prescription drugs
• B. It is primarily directed at physicians
• C. It is the newest effective marketing technique
• D. It is regulated only by state authorities

Answer: (C)

Direct-to-consumer advertising targets patients rather than physicians, and it represented a newer approach in pharma marketing compared with traditional physician-focused promotion. This makes it the option that best reflects its relative novelty and impact in increasing consumer demand for prescription drugs. The other statements aren’t accurate: DTCA isn’t the oldest form of marketing, it isn’t primarily directed at physicians, and it isn’t regulated only by state authorities—federal oversight (for example, the FDA) plays a key role alongside state rules.

Direct-to-consumer advertising targets patients rather than physicians, and it represented a newer approach in pharma marketing compared with traditional physician-focused promotion. This makes it the option that best reflects its relative novelty and impact in increasing consumer demand for prescription drugs. The other statements aren’t accurate: DTCA isn’t the oldest form of marketing, it isn’t primarily directed at physicians, and it isn’t regulated only by state authorities—federal oversight (for example, the FDA) plays a key role alongside state rules.